How car
makers have adjusted to Indian needs
In the 80s
and early 90s all we had was different categories in the same branded car which
read as mark one, mark two, and mark 3 etc. There were only a few companies
like the Hindustan Motors with their Ambassador or the Premier Padmini from
Premier Auto Ltd. In the early 80s we had the game changer, in the form of
Maruti Suzuki who is now selling more than 2 lac cars per month.
Let us take
a look at how the car manufacturers are
trying to make their product suit Indian demands. When we come to buying a new
car we look at various things such as mileage, resale value and service network.
We are so used asking how much mileage a car gives that we don’t mind whether
the car is safe on road or not. For example the Suzuki swift recently failed
the crash test but no one cares we all still buy it saying it gives good mileage.
The Hyundai are closing up by giving good features and some other gizmos to
attract their customer’s. We also ask how much we will get if we sell it.
Things we should focus more on is cost of spares, how their service quality is,
and how their customer care is, these are the most important things.
In the above
paragraph I have mentioned about things we must look at, such as safety and
customer care. If you want air bags right from the lowest variant then you have
an option of buying a Toyota or a Volkswagen product. They offer you air bags
right from the lowest model, plus you get a reliable vehicle. As I mentioned
that Hyundai’s give many features like the automatic wipers and other things,
that they don’t understand that such thing cost a lot of money, and Indian car
buyers can’t afford to replace it every time. On the other hand Toyotas provide
you with essential or rather basic features, which would help you drive better.
For example in Fortuner there is an automatic light leveller. This ensures that
your lights are focused and don’t change when you go over a hump. These are few
things we must look at before purchasing a car.
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