Aniruddha's Blog

Ford Bronco: Better than the Jeep wrangler! Ford took the cover of the new Bronco this week and since then the internet has not stopped talking about it. The new Bronco has ticked two very important boxes, this being nostalgia factor and yet modern looking unlike the land rover discovery that is too modern and doesn’t have any design elements to give buyers that nostalgic feeling. Ford has managed to reach a very wide group of audience by launching three models under the Bronco name. While those who spend most of their time in urban areas but want a weekend getaway vehicle can choose the Bronco sport . The two door and four doors directly compete with the jeep wrangler and are meant for hardcore off-road users. The two and four door models give a complete open-air experience. The new Bronco 2 door and 4 door Bronco comes with a 2.0L twin turbo 4 cylinder producing 270 bhp and 310 lb-ft of torque, or a 2.7 V6 that produces 310 bhp and 400 lb-ft of torque. These engines come with...

An article on how and why the Edsel is a failure to many in the car industry  Ford was an ambitious company who had faced and was yet to face one of the biggest hurdles in their entire career. The year is 1949 and ford was doing well with their existing brands such as Lincoln at the top as the luxury brand, Ford as the regular and inexpensive division, Mercury that sat above Ford. Ford saw the need to fill in the gap between Ford and Mercury, hence came along the brand Edsel created by Henry Ford the second along with his business partners. The designer was Roy Brown. The grand unveiling was September 4, 1957, designated as "E-Day" by Ford Motor Company. The car was initially named as the “E” car for short or as experimental car. The car was going to rival the cars from General Motors and was going to put Ford as the number one car manufacturer. But what it did become was an example of poor marketing bad timing and a huge flop that affected many of the mastermind...