An article on how and why the Edsel is a failure to many in the car industry Ford was an ambitious company who had faced and was yet to face one of the biggest hurdles in their entire career. The year is 1949 and ford was doing well with their existing brands such as Lincoln at the top as the luxury brand, Ford as the regular and inexpensive division, Mercury that sat above Ford. Ford saw the need to fill in the gap between Ford and Mercury, hence came along the brand Edsel created by Henry Ford the second along with his business partners. The designer was Roy Brown. The grand unveiling was September 4, 1957, designated as "E-Day" by Ford Motor Company. The car was initially named as the “E” car for short or as experimental car. The car was going to rival the cars from General Motors and was going to put Ford as the number one car manufacturer. But what it did become was an example of poor marketing bad timing and a huge flop that affected many of the mastermind...
