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Showing posts from December, 2018

True love at first sight (the story of Dino Ferrari).

This car had a lot riding on it just by the use of the name “Dino” the son of Enzo Ferrari. Born in the year 1932 the first son of Enzo Ferrari his full name was Alfredo Ferrari, Dino was groomed from the age of 15 attending one of the finest schools in Europe and he was later on responsible for cars such as the 750 Monza. All the dreams that Enzo Ferrari had of his son leading the empire came crashing down. Dino suffered from a medical condition known as Muscular Dystrophy at the age of 24, passing away in June of 1956.  Enzo like any other parent was devastated. The Dino series of racing cars were named in honour of his son. Dino was initially a standalone brand and they built 6 cylinder roadsters. The 206 was technically not a Ferrari but a Dino yet it was Maranello’s first mid-engined road car. Now we all know that Enzo loves his V12 engines however since his beloved son made the suggestion of using a V6 it was carried out this V6 was originally intended to be used for

The story of Edsel

An article on how and why the Edsel is a failure to many in the car industry  Ford was an ambitious company who had faced and was yet to face one of the biggest hurdles in their entire career. The year is 1949 and ford was doing well with their existing brands such as Lincoln at the top as the luxury brand, Ford as the regular and inexpensive division, Mercury that sat above Ford. Ford saw the need to fill in the gap between Ford and Mercury, hence came along the brand Edsel created by Henry Ford the second along with his business partners. The designer was Roy Brown. The grand unveiling was September 4, 1957, designated as "E-Day" by Ford Motor Company. The car was initially named as the “E” car for short or as experimental car. The car was going to rival the cars from General Motors and was going to put Ford as the number one car manufacturer. But what it did become was an example of poor marketing bad timing and a huge flop that affected many of the mastermind